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Paid Search Placements 2011
Posted by:admin | Posted on: November 27th, 2011 | 0 Comments
Every day, Oh Studios helps businesses manage and optimize their paid advertising strategies. Utilized properly, SEM makes a GREAT partner with SEO (search engine optimization). At Oh Studios, we use a blend of organic, paid, and social traffic to synergistically help your website rankings, CTR, and profitability increase quickly. This week, I wanted to present a topic that both SEO ninja(s) and business owners would appreciate- Adsense and Paid Advertising Placement. (more...)Digital Warfare 101: Intro to Digital Warfare
Posted by:admin | Posted on: November 11th, 2011 | 0 Comments
Hello my fellow digital ninja(s)! In my Digital Warfare 101 Series, I will be discussing topics ranging from IT security fundamentals to advanced SEO/SEM topics including brand protection strategies. I must warn you, while this series will cover all the basics, Digital Warfare 101 topics were not designed with the n00b in mind. (more...)Launch a Social Media Strategy in 6 Steps
Posted by:admin | Posted on: November 3rd, 2011 | 0 Comments
6 Steps in Developing a Social Media Strategy
Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have. Let's consider the development of a social media strategy with these six steps: (more...)3 Tips for Identifying Top Performing Keywords
Posted by:admin | Posted on: November 1st, 2011 | 0 Comments
Keyword research is becoming more and more important as marketers see the value of having this information before, during, and after marketing campaigns. This knowledge especially takes on more meaning when it comes from your own website data. Let's look at some solid methods for identifying top performing keywords. (more...)Using Google’s Panda Updates to Your Advantage
Posted by:admin | Posted on: November 1st, 2011 | 0 Comments
I can't say that I'm a fan of Google's Panda updates. Yes, I'm in favor of quality SERPs, but the implementation leaves a lot to be desired. However, today I want to look at the Panda updates from the perspective of the opportunity they provide for competitive analysis. For much of this analysis, let me direct you to the latest data from Searchmetrics, which identifies the latest batch of winners and losers based on organic search visibility for a predetermined and regularly tracked list of keywords. (more...)